The web is ever-evolving. The same is just as true today as it was in its infancy. With that, new advances in web development continue to come thick and fast. Few people know this better than veteran web developer Luke Robert Flinn. The Warrnambool, Australia-based developer has had his finger firmly on the web’s pulse for over 20 years from his office in Warrnambool.

Accordingly, the expert is in a perfect position to predict future trends in web development. He has anticipated many of the web’s most significant trends of the past decade, including responsive design and dark mode standardisation. Now, he’s looking to the future once more. It’s a look toward the rest of 2023 and beyond that kicks off with so-called PWAs.

Progressive Web Apps

Flinn’s first trend, predicted to explode soon within web development, is PWAs. PWAs or progressive web apps are websites that look, feel, and behave like native smartphone apps. They’re a widely touted future trend among many web developers. However, Warrnambool-based developer Flinn first highlighted the likelihood of PWAs taking off as long ago as 2015.

Fast-forward eight years, and most major web browsers now support progressive web apps, including Safari from Apple, Google Chrome, and Microsoft Edge. With that, PWAs are only likely to become more pervasive from here on out, according to the expert.

Website Voice Interfaces

Next, Flinn turns to website voice interfaces, also known as voice user interfaces or VUIs. VUIs are a trend born from the ongoing popularity and rise of smart speakers like Amazon’s Echo and Alexa devices and voice assistants, such as Google Assistant. Voice interfaces are already common on, for example, search engines and within native apps.

However, Flinn predicts they’ll soon become much more widespread as built-in aspects of standalone websites. Indeed, he sees VUIs becoming a crucial aspect of website development in the future. It’s a move that aligns with the expert’s further suggestion that accessibility will remain a key focus for website developers in 2023 and beyond.

Motion User Interfaces for Web

Luke Robert Flinn Warrnambool Australia-based web developer‘s third predicted trend involves what’s known as motion user interfaces or UIs. Perhaps slightly less revolutionary than progressive web apps and website voice interfaces, Flinn still anticipates big things for the motion-specific, user-focused technology.

The future of motion UI within web development will reportedly centre around visually appealing on-page elements, animations, and cues. Furthermore, motion UI will likely combine with more practical accessibility features, according to the expert, where the goal is to engage and support website visitors simultaneously.

AI and Machine Learning

Lastly, leading Warrnambool web developer Luke Robert Flinn touches briefly on the meteoric rise of artificial intelligence and machine learning. He suggests that between now and the end of 2024, AI-powered features and those employing one or more forms of machine learning will become a staple online.

While AI is used most widely to power chatbots and similar features right now, Flinn sees it expanding rapidly into other areas. Aided by machine learning, he says genuinely personalised product recommendations for web users are just one of the many ways he and his fellow developers will likely employ the technology in the coming months and years.

If you are looking to scale the marketing for your business, or if you need refreshing ideas, a different approach or some creative inspiration, a digital marketing agency can take the responsibility of this and provide the results you desire.

But the field of digital marketing agencies is very saturated. There are lots of companies pitching for your business, via email, cold calling, social media and at various events.

There are also a very broad range of digital marketing niches. Specialising more particularly in B2B or B2C. In Public relations, SEO, website visitor tracking or specialised lead generation processes.

You will also have the all-rounded agencies which can occupy all needs and industries. But it is crucial to find a collaboration with a team which are going to understand your needs most applicably.

There is no doubt that they will approach with positive messages. Selling dreams of fantastic results. But with who do you choose to go? Because you may be restricted on budget and this could possibly influence your choices. But substituting quality for the cost could be a negative Return On Investment. If you are committing, then get it right.  

If you are lacking confidence, or don’t know how to spot a great and exceptional digital marketing agency, the following this will help you find a company that you can trust – through the clarity of what is needed and specific indicators.

1. Customer Centric

Whenever you have to hire a digital marketing agency, check how customer centric they are. For a customer centric company what matters is your customer base, not the company itself. They true value the consumers and clients and make sure your company is portrayed as the best one.

2. Transparent and Educative

An outstanding and stellar digital marketing company believes in transparency. For such a company, the client reports, invoices, details and everything is important. How they achieve your marketing goals and compare it with payments and data will reveal a lot about their transparency. They never stop innovating and believe in continuous change.

3. Their Clients and Customers

If you see some reputed brands and companies on their website or portfolio, it is a tell-tale sign that the company can be trusted. Furthermore, do check what projects they did for the clients showed on their portfolio and how those clients reviewed the digital marketing company. All these factors with research will help you find the best service provider.

4. Their Own Marketing Tactics

This is something many companies ignore when they are hiring a digital marketing company. Does their marketing appeal and attract you? If yes, that is the company you are looking for. If they have a poor marketing campaign and tactics, you should better look for other options. The marketing drives of a digital marketing company says everything about how good they are.

5. Their Team of Experts

The team of top experts of a digital marketing company plays a massive role in what it achieves and how it goes in dealing with the projects of clients. Do some research about their top experts to check their portfolios, qualifications, certificates, affiliations and how good they are. If you find any known or well-reputed experts, this is high time you trust them and hire for your projects.

6. Customer Reviews

Not many people prefer customer reviews when it comes to choosing a trustworthy company for your marketing projects. But the client or customer reviews will help you a lot in this regard. Visit their website and check how good or bad the customer reviews are. If there are more positive reviews than negative, you should trust them. Too good reviews to be review is something you should ignore.

7. Social Media Presence

Another thing that can help you whether to trust a digital marketing company or not is their social media presence. Check their social profiles, how they keep customers engaged, user engagement on their pages, customer reviews, what their share and most importantly the quality of their content.

8. Their Website and Portfolio

All the digital marketing companies have their websites where customers can contact them for details. You have to view their site and make an opinion about it. If it is just ordinary, leave it here. Further check their past projects and what they have achieved so far. These things will help you find a company of your desire.